Branding a citywide care network.
This landmark New York medical institution became the hub of a seven-hospital health system after acquiring Continuum Health.
Infinia created a unified brand story, architecture and a comprehensive implementation plan, including a digital brand center, to activate the new look throughout the city across every outlet, sign, uniform, vehicle and communication.
Building a new consumer health company.
Blue Cross Blue Shield of Minnesota realized its growth depended upon expanding beyond traditional insurance.
Over an 18-month period, Infinia worked with senior leadership to explore business models before launching a complementary, consumer facing entity named Stella (complete with identity, internal and external messaging), which centered health resources and services around the customer.
A breakthrough approach in cancer therapy development
Checkpoint Therapeutics’ existing brand was not reflective of their modern, healthcare changing drug development methodology.
Infinia revamped the messaging strategy, focusing on one core asset: their streamlined and cost-effective drug development process. We then developed a new identity and visual system for their branding, external communications, and website that was reflective of Checkpoint’s agility and modernity.