Articles

Value-Based Business Development, Marketing & Communication

Value-based care requires a shift in focus regarding patient care. The shift is from an illness-based model to a wellness or prevention-based model. Increasing the focus on prevention and wellness requires communicating in ways that balance human engagement with digital interactions.

The Better Way to Grow: Sell Soul, Not Stuff

One thing for sure is that AI will change how work gets done. Expectations will be high because there will be an assumption that work can get done quicker and that decisions will be based on a broader and deeper set of inputs and information.

The Future-Ready Practice

Healthcare is anything but simple, yet those who are delivering a superior experience to patients and staff somehow make it look easy. One that anticipates evolving market demands and needs by adapting to the new relationship between humans and technology.

On the Topic of Modern Marketing

Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this month’s promotion. Marketing has to be all-pervasive, part of everyone’s job description, from the receptionists to the board of directors.

Innovating the Patient Experience

Brand Finance recently interviewed Ron to get his views on how healthcare has evolved, the impact of technology, and what the future holds for the role brand and communication has on the patient experience and in the recruiting and retention of the next generation of caregivers.

Infinia Healthcare eBook

Healthcare is complex and costly, with 34% of the total going to administrative costs and 10% of patients costing $2.66 trillion.

Don't Panic Plan

Economists warn of a possible recession. Meteorologists warn of a possible disastrous weather event. Our hope is to avoid both. To be forewarned is to be forearmed, so make plans just in case they do occur.

Content is King

The number of channels and opportunities to deliver content has never been greater, yet the quality of content has become secondary to the volume at which it is created. Gone is the art of taking real time to craft thoughtful, relevant content for an audience that will feel motivated to act after reading, watching, or listening.

Constructive Communication

Constructive Communication is necessary when gaps in understanding occur between those involved. To bridge this gap, those communicating must be open, empathetic, and personal.

AI and building the future-ready organization

Are we entering the age of AI and machine learning? Yes. Does it mean that people will lose out to technology? No. Will combining AI and people be the newest form of effective collaboration between man and machine?

Branding, Marketing, & Business Development

Modern healthcare is often made more complex due to terms like “branding, marketing, and business development.”