Nasdaq is known as a global provider of financial technology and intelligence, but lacked an identity to reflect this.

Applying recent research, Infinia developed a corporate brand story, brand architecture, core messaging and visual system designed round a graphic ribbon that symbolizes connectivity and the diverse capabilities of today’s Nasdaq.

A holding company for insurance services targeting the middle-income market, CNO needed to revitalize and consolidate their brand.

Infinia deployed a visual and textual vocabulary derived from an engaging quilt-based logo design and palette that echoed the letters of the acronym, and informed all print and digital communications.