The Council of PR Firms represents the business in the U.S., providing resources, education, news and advocacy. In an increasingly competitive world where marketing disciplines and channels evolve and blur in real-time, they needed to reassert their purpose, their value and that of the industry overall.
Collaborating with Infinia, they shortened the name (elevating the acronym) and designed a new identity, the vocal-underscore of which reflects not only their role as the voice of the industry – but also the relationship-based fundament of all that they do. Accompanied by a manifesto declaring PR’s power and timeless significance, the new look was applied to a launch video, a new website and introductory collateral to explain the new mission. Everything was completed in record time, and (this being PR) the client was able to get a high-profile article on the changes placed in the New York Times.