The New York Academy of Medicine

The New York Academy of Medicine

Healthcare
Not-for-profit

The New York Academy of Medicine has been advancing the health and well-being of urban populations for 160 years. We worked closely with them to contemporize their entire brand and look, including their positioning and graphic language. We created a new logo whose stacked letterforms evoke a city skyline and a mission-based tagline – “Healthy Cities. Better Lives.” This was translated into a fresh textual and visual vocabulary that informed all communications and initiatives, including a bold new website.