National Rowing Foundation

National Rowing Foundation

Not-for-profit

A source of domestic, Olympic and world champions, the National Rowing Foundation asked us to update its identity and mission in order to attract new sporting generations and ensure a continuing legacy.

We obliged with a mission statement, a fresh, more human logo and a simple visual system for multiple applications. By reflecting a fluid rower in motion and an abstract star, the new mark has a simplicity and strength that echoes the patriotism of the previous logo, but also conveys the effort, diversity and openness necessary to sustain the future of rowing.