MillionTreesNYC

MillionTreesNYC

Not-for-profit

Complementing the above-the-line print and broadcast effort of the Million TreesNYC program, our digital initiative brought simplicity, shape and structure to the primary interface for volunteers and curious responders.

With a redesigned architecture, the website now makes it easy to learn about the MTNYC mission, and enables people to get involved from any page in the site – while creating an e-mail channel that allows general users to communicate alongside the highly committed caregivers who already adopt and tend to newly planted trees.