Synonymous with the “voice of the customer” through its comprehensive reviews and rankings, J.D. Power approached Infinia to produce a positioning that elevated them to the “voice of authority”, and to reflect this in a refreshed website—all in an accelerated timeframe. The new digital experience, introduced by the theme “Beyond Measure”, duly portrays J.D. Power as a critical intelligence resource for the entire commerce ecosystem—customers, businesses and brands alike. Clean, dynamic, featuring bold text and atmospheric footage, the design organizes industries, products and services simply and strikingly, presenting clients and prospects with a voice and a vision that’s considerably more powerful.