Florida Blue

Florida Blue

Healthcare

Through a collaboration of nearly 17 years, Infinia has helped Blue Cross Blue Shield of Florida navigate the new healthcare landscape by making the brand and its communications steadily more consumer-centric. We’ve evolved everything from ads to sales and marketing materials, internal video to corporate messaging to designing their first-of-its-kind retail store launches. Now, following their name-change to Florida Blue, we are supervising a whole new suite of internal and external brand expressions.