eviCore

eviCore

Healthcare

When CareCore and MedSolutions – names with existing resonance in the healthcare industry – formed the definitive medical benefits organization, they needed a name, an identity and a positioning that reflected their evidence-based approach to solutions, and their unique position at the heart of the data of payers, patients and providers. Infinia duly created eviCore, and the brand was powerfully manifested in a launch video, print collateral, projections - and even an ice sculpture. It doesn’t get much cooler than that.