CareMount Medical

CareMount Medical

Healthcare

Having gradually grown from a small affiliation of medical professionals to over 450 physicians and expert health partners, the Mount Kisco Medical Group approached Infinia for a rebranding and subsequent relaunch. A new positioning around neighborhood health emphasized patient-centric care in their local communities and a new name, CareMount, acknowledged the legacy while conveying the commitment to the highest standards of personalized medicine. A new logo, identity system, launch materials plus internal and external communications all helped to define and drive the image and messaging of an integrated world-class medical network with the consumer firmly at heart.