Brand Activation Association

Brand Activation Association

Professional Services

After PMA (Promotion Marketing Association) changed their name to the Brand Activation Association, they needed a new logo to emphasize the "Activation" component – since they occupy the functional front line of turning programs into results for Brand Marketers and Legal Professionals.

Infinia duly designed a distinctive mark in which the first A is a signature, positive green; the core of a graphic color palette which informed fresh brand guidelines and a complete redesign of the website.

This entailed revisiting and streamlining their information architecture, introducing iconography to organize resources and topics, and a simpler navigation hierarchy incorporating embedded social features, such as member's tweets and LinkedIn discussions.