Association of International Certified Professional Accountants

Association of International Certified Professional Accountants

Professional Services

Infinia played a significant role in the global (trans-Atlantic) merger of two giants of the accounting profession: AICPA (American Institute of CPAs), an existing client, and CIMA (Chartered Institute of Management Accountants).

 

Our strategic and graphic ask was to reconcile these two storied brands - each with myriad offerings, separated by an ocean but joined by shared principles of professional excellence - into one entity.

 

The complex assignment culminated in an identity system and a brand architecture introducing the new Association of International Certified Professional Accountants (maintaining the original acronym), while building equity in the core components: AICPA, CIMA, and the main designations CGMA and CPA. The result unifies a family of brands with a common symbol, style and voice, while acknowledging the respective individuality, vitality and purpose of each constituent part.