Aspen Ideas Festival

Aspen Ideas Festival

Not-for-profit

To celebrate its tenth anniversary in 2014, the Aspen Ideas Festival asked us to create a new logo. The final design reflects the multiplicity and variety of the intellectual forum, its excitement and positivity. The digital/organic compound leaf symbolizes and salutes a decade of bringing ideas together to build a more interesting world.


The new mark was launched at the 2013 Festival in a brief animation, while a postcard campaign encouraged participants to post their thoughts on how best to fete the new decade of dynamic, constructive thinking.