aliv

aliv

Consumer

After suffering decades of monopoly, the Bahamian people at last have a choice of mobile carrier. After Cable Bahamas was awarded the license, Infinia moved swiftly to create a name and identity that captured not only the spirit of the islands, but the freedom afforded by the new brand. The result was aliv: not just a friendly, lower-case logomark, but a simple, joyous declaration whose essence of liberty and self-expression was reflected in a stunning visual system paying respect to local art and the vibrancy of Caribbean colors. The unique, flexible palette with its multi-hued strata and waves informed store design, product packaging, messaging and launch materials.