Infinia Group

Daniel Smith, Brand Therapist

Daniel Smith is a Consultant at Infinia Group, responsible for assisting in the firm's consulting engagements and research activities.

Prior to joining Infinia, Daniel was a Senior Consultant with McKinsey and Company, in London where he was an Affiliate of McKinsey's European Marketing Practice. There he specialized in developing go-to-market strategies across a wide range of industries from medical devices to motorcycles.

Previously, Daniel was Global Market Research Manager at Henkel, KGaA (a sister company to The Clorox Company), based in Germany, where he consulted to senior management on branding, segmentation, product development, and market expansion initiatives. Before joining Henkel, Daniel spent four years in the syndicated marketing research industry working across CPG clients at both ACNielsen and Information Resources, Inc.

Daniel holds a Masters in Business Administration from The Wharton School, a Masters in International Studies from The University of Pennsylvania and a Bachelor of Science in Management and Marketing from The Carlson School of Management at the University of Minnesota.