Infinia Group

Branding

Infinia Adds Executive Talent to Support Growing Canadian Operations
Mike Hennessy joins Infinia Canada as Vice President, Strategy and Metrics

TORONTO, Feb 22, 2008 — Infinia, one of the fastest-growing names in brand-based strategy, marketing services and sales support, today announced the addition of Mike Hennessy as a senior member of Infinia Canada. Hennessy will serve as Vice President of Strategy and Metrics.

Leveraging a powerful combination of consultative and corporate marketing experience, Hennessy will be responsible for building Infinia Canada's strategic and metrics-based capabilities while helping its business to business and life sciences clients leverage brand strategy into long-term, measurable business value.

"We are delighted to announce the addition of Mike as a senior member of our growing Canadian team," said Mike Nethercott, President and COO of Infinia Canada. "The addition of a professional with Mike's pedigree in business marketing only serves to enhance our ability to deliver on Infinia's promise to the Canadian market."

Hennessy brings with him a strong understanding of both the challenges and opportunities that define modern business marketing and strategy. He combines his creative and strategic skills with a strong commitment to the use of metrics that support the marketing discipline as an essential business investment.

"I look forward to working with the global team here at Infinia as we continue to create and implement brand-based marketing strategies that demonstrate marketing's true power to influence customer and corporate value," added Hennessy.

Prior to joining Infinia, Hennessy was the Vice President of Marketing and Alliances for Truition, an international retail and manufacturing software provider, where he headed corporate re-branding, marketing, lead generation and market entry strategies for North America and Europe.

Hennessy also has extensive agency and client-side experience in key business verticals, such as healthcare and life sciences, technology and professional services.

Infinia's offices in Toronto and New York service a client roster of more than 40 leading national and international businesses and organizations.

For additional information on Infinia Group LLC, call (212) 463-5102 (New York) or (905) 882-3099 (Toronto), or visit www.infiniagroup.com.