Infinia Group

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Infinia Canada Adds Research and Business Intelligence Expertise to Better Serve Business Marketers
Senior Business Intelligence Expert Asaph Benun Joins as Vice President

Toronto, April 7, 2008 — Infinia, one of the fastest-growing names in brand-based strategy, marketing services and sales support, today announced the addition of Asaph Benun as Vice President of Business Intelligence (BI) and Market Research.

Asaph brings to Infinia, extensive knowledge in the fields of market research, competitive analysis and corporate business intelligence. In particular, he has a wealth of experience in strategic planning and brand research formulation for the pharmaceutical and professional services industries.

"One of the primary challenges faced by today's business to business marketer is the need to gain better insight into customer needs and buying patterns," said Mike Nethercott, President and COO of Infinia Canada. Asaph's unique skills in market research and the development of business intelligence methodologies will be vital to Infinia as we continue to make a name for ourselves in the Canadian marketplace."

Asaph will focus on developing Infinia Canada's business intelligence practice and associated methodologies, while leading all client-driven research and BI projects, including strategic planning support, key business and program measurement, market sizing and competitive intelligence.

He will leverage his strengths and experience to enhance Infinia's branding, marketing and sales enablement initiatives by making the all-important connection between marketing and the bottom line.

"I am thrilled to be joining the growing team here at Infinia Canada, said Benun, "Our unique combination of senior client-side experience in the business to business sector, combined with elite research and creative resources, makes us a force to be reckoned with in the Canadian marketing landscape."

Prior to joining Infinia, Benun held progressive positions of responsibility in sales, marketing and business analytics with Aventis, Ortho Biotech and Janssen-Ortho (Johnson & Johnson) as well as research and business intelligence with Groome Capital (now Desjardins Securities), and McCarthy Tétrault.

Benun is regularly interviewed by the media regarding issues and trends in business intelligence for business marketers. He holds a B.S.c from the Hebrew University of Jerusalem, an M.Sc. from the University of British Columbia and a MBA from McGill University (Finance and Strategy).

Infinia's offices in Toronto and New York service a client roster of more than 40 leading national and international businesses and organizations.

For additional information on Infinia Group LLC, call (212) 463-5102 or visit www.infiniagroup.com