Infinia Group

Mike Nethercott, President and COO, Infinia Canada Corporation

As head of Infinia Canada based in Toronto, Mike focuses on forward-thinking brand strategies that enable companies to forge stronger client relationships and shift perceptions of key stakeholders.

Prior to joining Infinia, Mike held three successive senior international marketing roles with Deloitte Consulting in Toronto, New York and Brussels respectively, as well as CMO and VP level marketing management and communications positions with MDS Inc., BearingPoint Inc. and McCarthy Tetrault LLP, all in Toronto.

Deeply conversant with multiple global brand and business repositioning programs, relationship communications strategies, CRM and sales enablement programs, Mike's work has impacted some of the world's largest B2B and health/life sciences companies by linking brands with sales and delivery teams.

Working alongside CEOs of public and private companies in the United States, Europe and Canada, Mike has gained extensive experience in public relations, crisis and issue management. His pioneering work in Account Based Marketing (ABM) with Deloitte Consulting was the subject of a major PR Week feature article. Mike earned a Bachelor of Political Science from Carleton University and has attended the Yale University School of Business Strategic Leadership Course. A former Naval Officer, he confesses to being an avid amateur archaeologist and car restoration nut, with a basement full of Datsun 240Z parts.