Infinia Group

Katherine Lam, Director of Cultural Immersion

A self-professed people-watcher, Katherine Lam leads Infinia Foresight's Cultural Immersion Program.

While completing her Sociology degree at Princeton University, Kat was witness to a quiet social revolution that became her senior thesis topic: the social networks of Princeton's gay men were realigning through the Internet.

Kat later translated her skill for observation and ethnography into business acumen at Sapient's Experience Modeling arm as well as Datamonitor's Technology group. Most recently, Kat was a Senior Manager for Faith Popcorn's BrainReserve, directing the company's future forecasting department and global network.

Having left Singapore at age 17 to study at Princeton, Harvard and La Nouvelle Sorbonne (Paris), Kat blends a unique outsider-insider perspective, recasting American consumer behavior in an international context.