Infinia Expands Higher Ed and Non-Profit Branding Expertise with DC Office
Infinia Group, a brand strategy, design and implementation firm based in New York, today announced the opening of a new office in Washington, DC to focus on serving the higher education and non-profit sectors.
Heading up this new office as Managing Director is Chris Cullen, a DC native and 25-year marketing and branding veteran. "Chris's impressive background in both the firm and client sides with top brands in higher education and philanthropy provides him the right expertise and understanding to lead Infinia DC," said Ron Cappello, CEO of Infinia Group. "His recent experience as CMO for The Johns Hopkins University gives Chris a unique perspective into serving complex, knowledge-based clients."
Infinia's 35-person staff has an accomplished portfolio of work for high-profile clients in a variety of practice areas. By leveraging the unique pool of talent available in the New York City creative services marketplace with an experienced local presence in Washington, DC and Baltimore, Infinia aims to fill a demand that isn't being met by any other independently owned firm.
"One of the most compelling strengths of Infinia is the firm's deep expertise in brand implementation," said Cullen. "A lot of firms see branding as a short-term graphic design engagement, while Infinia focuses on building a true partnership over time to fully execute a strategy across all channels and applications. The graphic design is just a part of the solution. We own the whole problem, providing universal media continuity and paying attention to every detail. We help our clients build and launch world-class brands that are adaptable and sustainable."
About Infinia Group
Founded in 2003 by Ron Cappello, Infinia merges the disciplines of research, strategy, creative expression and implementation to help create business breakthroughs in Education, Non-Profit, Healthcare, Private Equity, Consumer, and Professional services. Employing a unique approach called Informed Collaboration, the firm is able to balance pragmatism and passion to create value for clients by crafting ideas, content and experiences that invite participation and drive new behaviors in both the real and virtual worlds. More information can be found at: www.infiniagroup.com.
Marissa Wolf on behalf of Infinia Group