Infinia Client Wins Multiple Awards for U.S. Brand Launch

Better Homes and Gardens Real Estate Recognized for Achievements in Marketing

NEW YORK/TORONTO,  Better Homes and Gardens Real Estate LLC announced that it has won two awards for its best-in-class marketing and branding campaign, “A Passion for the Home: The Launch of Better Homes and Gardens® Real Estate.” The Association of Marketing and Communications Professionals and the International Academy of Communications Arts and Sciences (IACAS) have acknowledged marketing excellence in the campaign, underscoring the brand’s growing reputation for innovation and real estate industry leadership.

According to the company, senior vice president of Marketing, Camilla Sullivan, led the brand’s development during the nine-month period in which all identity and marketing collateral was created. The company worked with the Toronto and New York teams of branding and marketing firm Infinia Group, who developed visual systems, brand identity, marketing collateral, and advertising. For brokerages franchising under the Better Homes and Gardens® Real Estate name, the result has been a unique look and feel that offers sales associates a complete system of marketing and sales tools.

“The real estate industry is about chemistry, personality, and connections between people, ”said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Branding is a representation of a company’s personality, so it was pivotal to get the look, feel and identity of Better Homes and Gardens® Real Estate just right. By making ‘passion for the home’ the cornerstone of our identity, we and Infinia captured the essence of what we believe drives every home buyer and seller while retaining the core brand values of the Better Homes and Gardens® name.”

For more information about Better Homes and Gardens Real Estate LLC, visit www.bhgrealestate.com.

About the Awards
2008 Gold MarCom Award - Better Homes and Gardens® Real Estate won Gold in the Corporate Branding Category, as judged by the Association of Marketing and Communications Professionals, for its refreshing and stylish interpretation of one of the best-known lifestyle brands in the United States.

2008 Silver GALAXY Award - For outstanding marketing achievement in the promotion/brand identity category, Better Homes and Gardens® Real Estate won a Silver GALAXY Award from the IACAS for its vision of an iconic brand name that resonated with customers in an evolving real estate industry.

About Infinia
Based in Toronto and New York, Infinia Group delivers to its clients deep expertise in all aspects of brand strategy and design, marketing, and sales support. Through focused strategy and execution, Infinia creates programs that realize true value, helping companies achieve their business goals.

Please visit www.infiniagroup.com or contact Mike Nethercott at +1 (905) 882-3099 ext 231.

Download PDF ↓