Infinia Group

Mike Hennessy, Vice President of Strategy & Metrics

Who says creativity and accountability are mutually exclusive? Drawing on his consultant and client-side experience, Mike has both the "big picture" perspective and detailed focus that ensure measurable results for clients. A passionate advocate of marketing as the primary driver of long-term corporate value, Mike works closely with C-level executives to understand their business challenges, and execute strategies that deliver true value.

Prior to joining Infinia, Mike was the VP of Marketing and Alliances for Truition, an international retail and manufacturing software provider, where he headed corporate re-branding, marketing, lead generation and market entry strategies for North America and Europe. Consequently, Mike knows what it takes to strategize, initiate, manage and measure positive change throughout an enterprise.

During his years as a Marketing Communications consultant for a number of world class agencies, Mike managed an client base that included Amazon.com, Dell, The Royal Bank of Canada, Hewlett-Packard and Pfizer Pharmaceuticals.

Originally a Brit, Mike holds a Masters in Business Administration from Queens University, a Post Graduate Diploma in Marketing Communications from Seneca College and a Bachelor's Degree from Mount Allison University. He is married with a two-year-old son and enjoys hockey, soccer, squash and playing the guitar (badly).