Will Ayres

Will Ayres

Principal, Creative

Will is a deeply experienced brand storyteller, who has, throughout his career, fused strategy and creativity to elevate the profile of the world's leading companies.

Early days at JPMorgan provided an inside view of design's corporate voice and purpose, while six years as a design director at Siegel & Gale sharpened his skills, tactical focus, and innumerable HB pencils. Will’s ten years at Enterprise IG saw him advance the creative process by adding conceptual and expressive depth, and orchestrating multi-discipline teams at WPP agencies worldwide on key global client programs - among them, Bank of America, Qwest, Nortel, Caterpillar, DuPont, 3M, DeBeers, and Harley-Davidson. Recent work with Infinia includes Blue Cross and Blue Shield of Florida, BNP Paribas, Pfizer, Deloitte and Nielsen.

Will is also the co-creator of Pulp Branding, a monthly online perspective on design issues past, present, and future.