Infinia Group

Asaph Benun, VP of Business Intelligence and Market Research

As Infinia Canada's VP of Business Intelligence and Market Research, Asaph draws on advanced research and analysis skills and a deep knowledge of marketing and branding gained from both the academic and business worlds. Asaph provides clients with the facts and insights that enable and enhance strategy planning.

Asaph has extensive experience in the pharmaceutical and services industries in strategic planning and brand research formulation and implementation. He also brings strong project management and co-ordination skills to Infinia, ensuring clear lines of communication and an on-time, on-budget model.

Previously, he held progressive positions of responsibility in sales, marketing and business analytics with Aventis, Ortho Biotech and Janssen-Ortho (Johnson & Johnson) as well as research and business intelligence with Groome Capital (now Desjardins Securities), and McCarthy Tétrault.

Regularly interviewed in the media regarding business intelligence in the services industries, Asaph holds a B.S.c from the Hebrew University of Jerusalem, an M.Sc. from the University of British Columbia and a MBA from McGill University (Finance and Strategy).

Our favorite client quote about Asaph is "Give him an hour and computer access and this guy would find out not only the meaning of life but where Elvis is hiding".