Infinia Group

Will Ayres, Principal, Strategic Visualizer

For over 20 years Will has worked at the intersection of strategy and creativity to help some of the world's leading companies build their brands and tell their stories - work that, fortunately for us, continues to enthuse him at Infinia.

His early days as Director of Corporate Identity at JPMorgan afforded him an inside perspective on design's corporate voice and purpose, while six years as Siegel & Gale's Design Director sharpened his skills, tactical focus and innumerable HB pencils.

During his ten years at Enterprise IG, a WPP company, as a Managing Director, he was instrumental in reinventing both the creative process and external offer, adding conceptual and expressive depth, and orchestrating multi-discipline teams from Enterprise IG offices and WPP agencies worldwide (Brouillard, Hill & Knowlton, JWT, and others) on key global client programs.

Will enjoys nothing more than being engaged by the communications challenges of bold, ambitious companies across all industries. Some of his previous clients include: Bank of America, Qwest, Dun & Bradstreet, Northwestern Mutual, Nortel, Caterpillar, DuPont, 3M, Pfizer, DeBeers, Monsanto, Spencer Stuart, and Harley-Davidson.

Will is also the co-creator of "Pulp Branding™" a monthly online perspective on issues of identity design past, present and future.