Aspen Ideas Festival Turns Over a New Leaf

2014 Logo Launch Celebrates One Decade of Dynamic Thinking, Heralds Another

Aspen, CO, July 2, 2013 — The 2013 Aspen Ideas Festival closed as it began, with an eye on the future, by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group.

"We wanted to have something that celebrated the past ten years, while symbolizing the next ten," said Kitty Boone, the Ideas Festival Director since its founding in 2004. "Infinia's design strikes a wonderful balance, and the reaction has been overwhelmingly positive."

Ron Cappello, Infinia's CEO, commented: "The new mark acknowledges the established Aspen Leaf identity of the Aspen Institute, while reflecting the digital building blocks that increasingly facilitate communications and connections — in short, the intellectual exchanges and relationships that characterize and distinguish the Festival's two sessions."

"The decision was not an easy one, since Infinia presented ten wonderful options," added Boone. "Each told a compelling story, but the "digital leaf" ultimately best complemented the brand of the Aspen Institute and the notion of ideas, creativity, innovation, and ultimately, festivity."

"We looked at the AIF peer group and worked hard to craft something that was true to the spirit of the Festival," said Cappello. "The final design is both modern and organic, reflecting the multiplicity and the efforts of the participants and the organizers, bringing ideas together to build a more interesting world. We're proud to play a part in that."


aspen ideas digital leaf
 
About the Aspen Ideas Festival
The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The institute is based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland's Eastern Shore. It also has offices in New York City and an international network of partners. For more information, visit www.aspeninstitute.org.

About The Atlantic
Since 1857, The Atlantic has played a central role in shaping the national debate on current affairs and cultural trends. Dedicated to bold, independent, diverse, and highly reasoned perspectives, its writers, bloggers, and critics represent the best in American journalism. The Atlantic's award-winning commentary and coverage can be found in its magazine, on its website at www.TheAtlantic.com, and at events produced by its industry-leading events division, AtlanticLIVE.

About Infinia Group
Founded in 2003 by Ron Cappello, Infinia merges the disciplines of research, strategy, creative expression and implementation to help create business breakthroughs in Education, Non-Profit, Healthcare, Private Equity, Consumer, and Professional services. Employing a unique approach called Informed Collaboration, the firm is able to balance pragmatism and passion to create value for clients by crafting ideas, content and experiences that invite participation and drive new behaviors in both the real and virtual worlds. More information can be found at: www.infiniagroup.com.

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